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Promoting Public Health Through Public Art in the Digital Age

July 14, 2014

American Journal of Public Health – Social media has been embraced as a tool for public health promotion.1–6 However, effective strategies for harnessing the capabilities of social media remain unclear.7–9 For example, many state and local health departments have adopted Facebook and Twitter accounts, yet public engagement with these accounts varies.10–12 Several Web-based interventions for smoking cessation have been developed, but few tobacco prevention Web sites allow users to share links via social media.13,14 While YouTube videos with health messages have amassed millions of views, such as a popular video targeting soft drink consumption, their long-term impact is difficult to evaluate.15,16 In general, innovative approaches to disseminating health information must be developed to match the behavior and expectations of the public.17 (Am J Public Health. Published online ahead of print July 17, 2014: e1–e3. doi:10.2105/AJPH.2014.302088)

By Austin S. Kilaru, MD, David A. Asch, MD, MBA, Allison Sellers, BA, and Raina M. Merchant, MD, MSHP

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