Leadership Centre

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Enhancing leadership competencies, facilitating thoughtful discussion and examination of leadership issues for public health professionals.

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Community Food Advisor

Promoting safe and nutritious food selection, preparation and storage practices.

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Community Food Advisors work in their community to improve and promote safe and healthy food selection, preparation, and storage practices.

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Nutrition Resource Centre

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The Development, Implementation and Evaluation of a Vegetable and Fruit Radio Ad Campaign

Food Marketing This report discusses the development, implementation and evaluation of radio advertisements to promote fruit and vegetable consumption among women, men and parents of school-aged children. Cancer Care Ontario developed the radio ads in collaboration with the Canadian Cancer Society, Ontario Division, XM Satellite Radio, and several regional cancer prevention. Overall, the Vegetable and Fruit ad campaign demonstrated positive outcomes on a variety of factors which were tested through formal evaluation measures.
Author:
Cancer Care Ontario
Category:
Report
Topics:
Food Marketing
Setting:
Community-at-large
Age:
Children (4-11), Youth (12-17), Adults (18-64), Older Adults (65 and over)
Language:
English
Jurisdiction:
Provincial (Ontario)