Leadership Centre

Supporting leadership capacity building within Ontario.

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Enhancing leadership competencies, facilitating thoughtful discussion and examination of leadership issues for public health professionals.

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Community Food Advisor

Promoting safe and nutritious food selection, preparation and storage practices.

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Community Food Advisors work in their community to improve and promote safe and healthy food selection, preparation, and storage practices.

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Public Health and You

Your questions about public health answered...all in one place.

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Learn about why public health plays a vital role in ensuring the health of communities across Ontario!

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Ontario Public Health Association

Committed to improving the health of Ontarians.

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Since 1949, OPHA has served as a catalyst for development in the Public Health sector.

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Nutrition Resource Centre

Credible public health nutrition at your fingertips.

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Strengthening the capacity of health professionals across all care settings and in all communities across Ontario.

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Using social marketing to promote water and reduce sugary drinks

Using social marketing to promote water and reduce sugary drinks



Social marketing - the application of marketing techniques and principles to influence the public's views and behaviours - has the potential to be used to promote drinking water and reduce consumption of sugar-sweetened beverages. This webinar provides a step-by-step overview of how to develop and implement a social marketing campaign to positively change health behaviours, including key success factors and how to overcome common barriers to using social marketing as a health promotion strategy. You will also hear examples of how the EPODE International community has successfully used social marketing to promote consumption of water and a local campaign in Ontario to reduce sugar-sweetened beverages.





Dennis Edell is Managing Director of EPODE Canada and an internationally recognized social marketing expert.

Julie Charlebois, BASc, MHSc, RD, is a Health Promotion Specialist at Toronto Public Health.


Category:
Webinar

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