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Community Food Advisor

Promoting safe and nutritious food selection, preparation and storage practices.

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Community Food Advisors work in their community to improve and promote safe and healthy food selection, preparation, and storage practices.

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Learn about why public health plays a vital role in ensuring the health of communities across Ontario!

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Nutrition Resource Centre

Credible public health nutrition at your fingertips.

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NRC Webinar - Influencing obesity in the media

NRC Webinar - Influencing obesity in the media
Portrayals of obesity in the media, film, music, and magazines are often pejorative and negative. People with obesity are depicted as lazy and unintelligent, while images of headless torsos eating junk food and slouched on a couch are pervasive in the media. Considering the integral role of the media and entertainment in the lives of many Canadians, such portrayals of obesity can propagate negative attitudes and may even hinder public support for policies to address obesity. Changing the way obesity is portrayed in the media is therefore a critical step to reducing weight bias, weight discrimination, and improving the lives of Canadians living with excess weight.

But how?


This webinar will explore the answer to this question by highlighting:
  • the current science on the affects of common media portrayals of obesity 
  • a first-hand account of how negative portrayals of obesity impact people with excess weight
  • the Canadian Obesity Network's non-stereotypic image gallery of obesity for the media and its public engagement strategy to raise the voices of Canadians with obesity
  • the ways in which health promotion professionals can support efforts to reduce weight bias and stigma in the media




PRESENTERS
 
Dr. Tanya Berry is a Tier 2 Canada Research Chair in Physical Activity at the University of Alberta. Dr Berry examines the dual processing of health promotion messages (conscious and automatic) that occurs in our cognitive processes, and looks at ways to deepen understanding of how best to promote health in a cacophonous, and often overwhelming media environment, where so many different messages clamour for our attention.
 
Kelly Moen holds a Bachelors Degree in Psychology from the University of Victoria and is currently working towards his Masters in Clinical Counselling at the City University of Seattle. Kelly, struggling with obesity, has been on an academic journey to study the self-determination theory using the framework of how a person engages eating behaviour.
 
Brad Hussey is the communications director for the Canadian Obesity Network.

 



Links

Guidelines for media portrayal of obesity (Obesity Action Coalition)

Perfect At Any Size Image Bank (Canadian Obesity Network)
 

Category:
Webinar

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